367% more organic clicks for a telecom operator's online shop

• +367%more organic clicks from Google for the online shop
• 240Korganic clicks from Google a month, reached on the main website

The challenge

The operator runs two websites: a main website with plans, offers and customer support, and an online shop for SIMs, phones and packs. Its own name is searched by a very large number of people, but that is not the same as being found by people who have not chosen an operator yet. Five problems are typical of a site this size.

• Almost all search traffic was for the brand namePeople who typed the operator's name found the site. People who searched for a phone, a SIM or an internet pack without naming an operator mostly landed on marketplaces and news sites.
• Offers change every weekPacks and offers are added and removed all the time. When an offer ends and its page is deleted, the ranking that page had earned is lost with it.
• Two websites competing for the same searchesThe main website and the online shop both had pages about the same products, so Google had to choose between them and often ranked neither well.
• A very large site with many teamsThousands of pages and several teams releasing changes mean technical errors appear with every release. Without a process, SEO fixes do not last.
• Customers search in Bangla and in EnglishThe same product is searched in Bangla, in English and in Bangla written with English letters. Pages written in one form miss the others.

What we did, step by step

1. Audited both websitesWe crawled the main website and the shop, listed the technical problems by how much traffic each one cost, and read the Search Console reports for both.Why it matters: On a website with thousands of pages, the same error repeats across a whole page template. One fix can repair hundreds of pages.
2. Gave each website a clear jobInformation searches go to the main website and buying searches go to the shop. Each product search now has one page meant to rank for it.Why it matters: Two websites from one company can take each other’s place in the results. A clear split ends that.
3. Rebuilt the shop's category and product pagesTitles and descriptions written for how people search, with model, price, availability and delivery stated on the page and marked up so Google can show them in results.Why it matters: People who search for a model together with its price are close to buying, and they choose the result that shows what they need.
4. Kept offer pages aliveOffers that come back every season keep one permanent address. Pages for offers that have ended are redirected to the closest current offer instead of being deleted.Why it matters: A page that has ranked for months carries value. Deleting it throws that away, and the next offer starts from zero.
5. Covered Bangla and English searchesKey pages were written so they match searches in Bangla, in English and in the mixed form many customers use.Why it matters: A page can only rank for words it contains. Each written form is a separate search.
6. Fixed crawl and speed problemsRemoved duplicate and dead pages so Google spends its time on the pages that matter, and made pages lighter for mobile networks.Why it matters: Google spends a limited time on each website. Dead and duplicate pages use up time meant for the pages that sell.
7. Linked the main website to the shopPlan and offer pages on the main website now link to the matching product pages in the shop, so the strength of the main website helps the shop rank.Why it matters: Links from a strong, trusted website are one of the clearest signals of which pages matter.
8. Reported every month to the client's teamA monthly report on clicks, position and open issues, with a short list of fixes for the client's developers, so that the work survives new releases.Why it matters: On a large website, SEO lasts only when the client’s own developers treat it as part of every release.

The result

Organic clicks from Google to the online shop grew 367%. The main website, already one of the largest in Bangladesh, reached 240,000 organic clicks from Google a month.

How we measured this

• The growth figure compares the starting level with the result. It comes from our project records.
• The 240,000 figure for the main website is a monthly total from Google Search Console. It shows the size of the site, not a growth rate.
• Month-by-month figures are not shown for this project, so the chart has two points only.
• The chart is an index. The starting level is 100. An index of 200 means twice the starting level.
• Only organic results are counted. Paid advertising is not included.

Check this on your own website

• In Google Search Console, filter out the searches that contain your brand name. What is left is your real search visibility.
• List the offer pages you removed in the last year and open their old addresses. They should lead to a current page, not to an error.
• Search Google for one of your product names. If two of your own websites or pages appear, they are competing with each other.

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What you can take from this

• A well-known brand name is not the same as search visibility. Check how many of your clicks come from searches that do not include your name.
• Do not delete pages for offers that have ended. Redirect them, or keep one permanent page for each recurring offer.
• If you run two websites, decide which one should rank for each search. Otherwise they compete with each other.

Results differ from one website to another. This page describes one project and is not a promise of the same result.

Client name withheld at the client's request. Online shop figure from project records. Main website figure from Google Search Console.

Maqsood RahmanFounder and CEO, SEO Agency Inc. 25 years in search. The agency has worked since 2018 from Dhaka and New York, for more than 250 SEO clients. He led this project. About the agency