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App Store Optimization (ASO) services in Bangladesh that grow installs.
Rank higher on Google Play and the Apple App Store. Keyword research, listing copy, screenshots and a ratings strategy from an experienced ASO team in Bangladesh — the same team that builds mobile apps.
What we optimise
Every part of your store listing.
Visibility gets you seen. Conversion gets you installed.
Keywords
Research into how people search the stores for apps like yours.
Title & description
Copy that ranks and explains your value in seconds.
Icon & screenshots
Visuals that stand out and sell the experience.
Ratings & reviews
A strategy to earn and respond to reviews.
Localisation
Listings for Bangladesh and international markets.
Measurement
Rankings, impressions and conversion tracked monthly.
Guide
What is App Store Optimization (ASO).
App Store Optimization is the process of improving an app’s listing in Google Play and the Apple App Store so it ranks higher in store search and converts more visitors into installs. It is to apps what SEO is to websites: most installs start with a search inside the store.
For apps in Bangladesh, ASO matters twice over. Users search in both Bangla and English, and Google Play is the dominant store, so a listing written only in English for a global audience misses much of the local demand.
The main ASO ranking factors
- Title and subtitle. The strongest keyword signals in both stores. Every character counts.
- Descriptions and keyword field. Google Play reads the full description; the App Store uses a hidden keyword field.
- Installs and engagement. Download velocity, retention and uninstalls tell the stores whether users value the app.
- Ratings and reviews. Both the average rating and recent reviews affect ranking and conversion.
- Creatives. Icon, screenshots and video do not affect ranking directly, but they decide whether a visitor installs.
- Localisation. Listings in the language of each market rank for local searches.
ASO for Google Play vs. the App Store
Google Play indexes your full description, so keyword placement in the copy matters. The App Store relies on the title, subtitle and a 100-character keyword field. We optimise each store separately, then test creatives with store listing experiments to raise the install rate.
Store funnel
Seen, chosen, installed.
ASO works on every step between a store search and an install.
Case study
Amar Dokan: 479% more downloads in 90 days.
A Bangladeshi retail app with good reviews but almost no search visibility in Google Play. We rebuilt its listing around the searches its buyers actually use.
+479.42%
Increase in organic app downloads within the first 90 days of the new listing.
Keyword-led listing
Title, short description and full description rewritten around high-intent Bangla and English search terms.
Conversion-focused creatives
New icon and screenshots that show the value of the app in the first two frames.
Our ASO process
Research. Optimise. Test. Grow.
Store algorithms change and competitors move, so ASO is run as a monthly cycle rather than a one-time edit.
Keyword and competitor research
We find the searches your users type in each store and market, and study how the top apps in your category rank for them.
Listing and metadata
Title, subtitle, keyword field, descriptions and localisation, written for both the algorithm and the reader.
Creatives that convert
Icon, screenshots and preview video tested with store listing experiments to lift the install rate.
Ratings, reviews and reporting
Review prompts, reply workflows and a monthly report on rankings, impressions, conversion and installs.
Results
What our ASO work delivers.
More discoverability
Rank for more keywords in Google Play and the App Store, so more people find you without paid ads.
Higher conversion rate
A clearer listing turns more store visitors into installs.
Better ratings
A steady flow of genuine reviews and fast replies to negative ones.
Lower acquisition cost
Organic installs reduce how much you need to spend on install campaigns.
New markets
Localised listings help your app rank in the countries and languages you target.
An edge on competitors
We track competitor changes so your listing stays ahead as the category moves.
Press
We are featured in.
Coverage in Bangladesh’s national press and mentions on international platforms.
Clients
Our clients.
Global brands, government and fast-growing companies in Bangladesh and beyond trust SEO Agency Inc.
FAQ
Questions?
What is App Store Optimization (ASO)?
App Store Optimization is the work of making an app rank higher and convert better on Google Play and the Apple App Store. It covers keyword research, the app title and descriptions, icons, screenshots and video, ratings and reviews, and the technical signals each store uses, so more people find the app and install it.
How is ASO different from SEO?
SEO ranks web pages on Google; ASO ranks apps inside the app stores. The stores use different signals, such as install velocity, retention, ratings and listing conversion, and they give far less room for text. Many companies need both, because people also search Google for apps, and our team handles both together.
Do you optimise for both Google Play and the App Store?
Yes. We optimise Android apps on Google Play and iOS apps on the Apple App Store. Each store indexes different fields and reacts differently to keywords, so we plan separate keyword sets and listings for each, while keeping the brand message consistent.
Which companies in Bangladesh need ASO?
Any company whose app is a sales or service channel: banks and mobile financial services, telecom operators, eCommerce and food delivery, ride sharing, education, healthcare and media. When customers search the store for a service, the app that ranks first usually wins the install, so ASO protects acquisition costs.
Can ASO lower our paid install costs?
Often, yes. Better rankings bring organic installs that do not need ad spend, and a listing that converts better also improves the results of paid campaigns, because more of the people you pay to reach go on to install. We report organic and paid installs separately so the effect is visible.
How long does ASO take to show results?
Listing changes are usually indexed within days, and keyword movement follows over the next few weeks. Ratings and conversion improvements build over two to three months. We change one main element at a time where possible, so we know what moved installs and can keep improving.
Do you help with ratings and reviews?
Yes. We plan when and how the app asks for ratings, help your team reply to reviews, and turn common complaints into product feedback. We never buy fake reviews, which breaks store policies and can get an app removed. Genuine ratings are one of the strongest ASO signals.
Can you build the app as well?
Yes. Our Solutions team builds Android and iOS apps, with ASO planned from the start. See mobile app development in Bangladesh. If you already have an app, we can optimise its listing without changing the code.
Get your app found.
Share your app’s store link. We will show you where installs are being lost.