9 Best tips to boost E-Commerce Conversion Rates
Before heading towards the best tips on how you can boost e-commerce conversion rates, let’s know what is the e-commerce conversion rate?
What is the E-commerce conversion rate?
E-commerce conversion rate refers to the speed by which your website visitors are converted into your customers for the product or service. It is calculated in percentage by dividing the number of conversions with the total number of visitors and further multiplying the result by 100 to find the percentage rate.
A higher E-Commerce conversion rate shows that your online presence is helping you in increasing sales. If any user visiting your website is actually finding it worthy to stay on it, make a purchase, sign up for the email or doing any other desired activity, the conversion rate tends to go up.
E-commerce conversion rates are thus helpful in finding the feasibility of your marketing strategy and website design. Here are some of the tips to increase E-Commerce conversion rate.
Follow these tips to boost E-commerce conversion rates
1. Make your website responsive
A responsive website is one that is easily accessible through all technological devices like smartphones, laptops, PCs, tablets and even big screens. It is compatible and fits all screen sizes. A responsive website will result in better user interaction with your website. Who likes to keep resizing and swapping the content to get a better look at online store products? To make it easy for your website visitors to navigate through it, a responsive website is the first thing you need to invest in.
2. Minimize the loading speed of page
No user waits for more than a few seconds for the website to load. Even if your website loading speed is delayed by one second, it lowers the conversion rate by whooping 7%. You read that right.
If your website loading speed is slow you are actually making your visitors visit your competitor’s site. It’s important to keep your visitors engaged at all times so that they aren’t bored. In short, you should boost your website loading speed to boost your conversion rate and thereby your business. Some tools like GTmetrix and Google Pagespeed Insight are giving you the full report of your website.
3. Allow a faster checkout process
A customer wants to make its purchase as easy as possible. He certainly would not want to go through a series of steps to complete the process. To prevent your user from leaving the site before making a purchase, allow a one-step checkout process on your e-commerce site. One more thing, you can embed shoppable galleries on your website homepage, product page, etc. You will get the idea through social media aggregator tools like Taggbox which help you to integrate it. This will enhance the user experience, decrease the cart abandonment rate and thereby increase sales.
4. Make use of Blogs
Blogs help in maximizing the business reach and online presence. Also, it increases the chances of converting your visitors to customers. A blog is an interactive platform that lets the visitors stay connected and keeps them informed. An SEO friendly blog can make a tremendous change in the conversion rate. If the blogs are content worthy, engaging, includes pictures, multilingual and is full-fledged with every other blogging aspect, it can make your website reach the target audience and increase conversion rate too.
5. Optimize the design of web page
The website’s user interface and web design also enhance e-commerce conversion rates. An attractive and well to do website is loved by all. You can grab the visitor’s attention from the very first glance of your website. The way products are shown on e-commerce websites is important. The page layout, drop and drag page builders, responsive design, attractive images can allure the visitors easily.
Therefore, optimizing web page design should be the next thing to focus on to boost E-Commerce conversion rates.
6. Go long way with Call-to-action buttons
Right placement of different call to action buttons over your website is a key tip to boost conversion rates. However, it’s important to know the best call to action button for your business type before finding the right placement for them.
These CTA buttons are beneficial in taking quick actions by the users and are helpful in converting the potential actions of users to reality. Some of these CTA buttons include Add to Cart, Sign up Today, Download Now, Apply Now, Subscribe, etc. Also, placing them in remarketing emails can also increase E-Commerce conversion rates.
7. Linking to social media
Build your social media presence if you still haven’t. There is nothing free in this world but social media marketing to a certain level is absolutely free which no e-commerce company should miss out on.
Add social login widgets on your website to enable users to follow you on various social media platforms and to make your potential customers stay engaged and informed.
8. Keep posting relevant content
To position yourself on the first page of Google search results, following the right SEO is important to increase E-Commerce conversion rate. In increase your website visibility, adding relevant and original content to blog posts, posting it along with engaging pictures and videos will be helpful. It will help in gaining the top position in Search engine results, will be visited more and increase the conversion rates.
9. Target the right audience
Identifying the right audience for your website and targeting them then will help you in increasing conversion rates. Getting their email address and thereby approaching them to visit the site again for making the purchase will work better.