The 7 Best Social Media Posts for Growing Your Online Audience
It’s important to create a buzz around your brand and encourage other customers to become brand evangelists in the process.
Why? Because it’s one of the best ways to get consistent ROI from your marketing and lay down the foundations for a brand community.
Whether you are looking for simple post inspiration or just want to see what other businesses are doing on social, take a look at these 7 post types that will help to grow your online audience.
1. The VIP Post: Give Customers the Inside ScoopOne of the biggest benefits of following your favorite brand on social media is getting the inside scoop about their events and promotions — before anyone else hears about them. Giving your audience behind-the-scenes posts will make your feed feel like a can’t-miss proposition.
Beauty brand L’Oreal gives customers exclusive behind-the-scenes posts to help them feel part of the ‘movement’. As a result, L’Oreal now have established a community who keep engaging with them, campaign after campaign.
In addition, showing that your brand doesn’t take itself too seriously will create a fun atmosphere and make you seem relatable. And in turn, being relatable on social media will attract more followers and make them feel part of your insider community.
2. The Genuine Post: Show Customers Your Caring SideToo many brands come across as generic and robotic. The quickest and best way to build a rapport with your customers is to show them your human side.
Let your character shine through in your social media content. Boost engagement by demonstrating that there’s a clever, funny, quirky personality behind the profiles. You can do this by sharing content that’s 100% entertainment like funny videos or sketches. Or why not a post about your local charity venture?
innocent drinks, despite being a smoothie company, rarely shares content on social media about smoothies or health. Instead, they opt for funny and cute posts. The cutesy tone appeals to their target audience and makes the brand lovable in the process.
3. The Informative Post: Offer Value to Your AudienceSocial media platforms are not just places to promote your products and boast about your brand. They also allow you to share informative and authoritative posts to provide your customers with even more value.
In that vein, make sure to break up your promotional posts with informative nuggets for your readers to sink their teeth into.
By giving your readers something of value to them — something that is useful, informative or entertaining — you can show them that you are not just another business trying to take their money. Prove that this is a two-way street by gifting them with something valuable yet free.
This could be a lead magnet like an ebook guide or entertaining flipbook that they can download through a link on your social post. It’s easy enough to create an ebook using ebook creators like this. These are a great way to increase value of a post and give your customers something they will enjoy.
Don’t be afraid to point people to other interesting websites and not just your own content all the time. This will help keep your social media content feeling fresh and show that you care enough about customer experience.
You can use content curation tools to help you scale your company knowledge-sharing and take it to the next level.
4. The Bargain Post: Help People Save MoneyEveryone loves a discount, giveaway, or flash sale.
If people are interested in your products, they won’t want to miss an opportunity to get a great deal on a limited-time reduction or clearout. And if they don’t act in time, they’ll be left wondering what might have been, and therefore be determined not to miss out next time.
Flash sales and the subsequent social promo is surprisingly easy to automate if you’ve used an ecommerce storefront builder. You can usually buy apps that will integrate with yous store that make it easy to create and distribute flash sales across various sales channels (including Facebook advertising, Messenger, and Instagram).
This is a real boon because there has been a dramatic shift towards omni-channel retail in recent years. Customers want to be able to not only interact with but also buy from brands in their social media channels, so making it clear that you provide that option will raise your perceived online value.
5. The Customer-Focused Post: User-Generated ContentWhat better way to get your customers excited about your products than by encouraging user-generated content? People love to get involved with businesses on a one-to-one basis.
ASOS gets their customers involved in the promotion of their products, encouraging users to post recent purchases using the popular hashtag #asseenonme.
This has become increasingly popular with customers, and the brand has built a huge cult following for the hashtag.
6. The Visual Post: Spark Customer Engagement
Social media has encouraged an overload of information, so giving small nuggets of information through visual cues is a great way to grab the attention of your busy, overstimulated audience.
You can pay to have an eye-catching infographic made, or simply make your posts more visually appealing with carefully-selected imagery from stock photo sites.
Try posting attractive pictures that are only vaguely linked to your products to avoid coming across as too salesy. Try to evoke a feeling or a lifestyle with your shots — this is what Starbucks does very effectively).
7. The Live Post: Live-Tweet a Big Event
By tweeting about a specific event, you can bring it to the attention of your followers. This lets them know that it’s relevant to your interests and probably relevant to theirs. It could be any type of event — from a conference or business event, to social events such as a festival or holidays.
In tweeting about a popular event and making use of trending hashtags, you can essentially hijack some of the relevant traffic and get your brand noticed by a whole new audience.
DiGiorno Pizza did this extremely well when they live-tweeted a production of ‘The Sound of Music’. They posted 38 times throughout the show (including the post shown above) and picked up over 4,000 new followers in a short time. Not bad at all!
Companies use many different ways to generate buzz around their brand, so remember that there isn’t a one-size-fits-all strategy. Try different social media posts to see what works best for your business. Which type of post will you try next?
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