Optimize Your Video & Achieve Better SERP Ranking
Today video has become a staple in digital marketing world. We can attract 74% of the total web traffic through online video. According to the statistics by the end of 2017.
Nearly 83% of the marketers wished to come up with video. They show their interest in video production from last year. If they didn’t have any boundness, they would choose videos.
All the above statistics reveal the increasing importance of videos. It reveals in the world of B2B marketing. We are getting the proof of effective video marketing day to day. In addition, those companies are generating major leads. Which chalk out effective video marketing tricks.
In addition, they enjoy relatively better brand awareness. And end up earning further revenue. Video marketing is an expensive affair. And it could be pretty depressing. To observe a gradual decline in your video views. Most of the video marketing is an effective SEO trick.
Some important tips for improving your SERP rankings.
Opt for Video Integration
Video impacts the most vital SERP ranking factor. The video is the proof of quality content. And as an integral part of an effective media mix.
The video would help to send signals to the search engines. This way search engines would know the relevant video of your site. Which have some top-grade videos. Which is relevant and appropriate to the search requests.
Incorporate Keyword Labels
You could consider providing further detailed information. To the search engines. So that, it can identify your videos. As relevant and appropriate to the search results. Simply like the way you would be labeling graphics and pictures.
You will include some keywords. Which will describe your video. You make sure in regard to the video. Your video’s relevance to search results. It is entirely clear and evident to the search engines.
Include a Video Sitemap
Video sitemaps are really an extension. To the overall sitemap of all your web property. Metadata should contain duration. Moreover, view count, rating, and even age rightness. And other such relevant and useful information.
Video sitemap must include entries. Such as video title and play page URL. URL for a raw video file, description, and thumbnail. Get in touch with a expert company. Which offer expert SEO services for all your SEO solutions.
Consider Transcribing Video Content
You could enjoy dual benefits. If your video has a transcript on the same page. You could enjoy dual benefits. Firstly, it would be catering to diverse reader preferences. And simplify the video content. To make it appear in usual Google searches.
We can use video transcript effectively for searching. Further, as the content of other text-based website content. This could be floating duplicate content rules. But transcript would actually be providing good UX. Simply by catering to diverse learning styles. Take a look at the video from Justin Brown
Some visitors would be preferring videos. At the same time some others would prefer reading. Corporate executives would like to read. Instead of watching videos. Nearly 85 percent of them prefer reading than watching videos. While taking important business decisions. Statistics reveal this information.
You could follow two approaches. You are transcribing any video content. Provide a complete, word-to-word translation. Provide text highlights simply.
Full transcripts videos are better. It would be providing increased SEO engagement chance. However, highlights would be effective for long videos. They could be prompting further views by teasing readers. By using compelling content.
There would be a constant rise in the utility. And the popularity of the video. Consumers would like to use videos. Moreover, they remember videos better than text. In conclusion, videos are just the best components. For an effective marketing trick.