The Definitive Guide Before Hiring a SEO Company
Hiring a SEO company can helm your business and also can mortify your business. So if you sought to hire a SEO company,you need to inquire some information about the company. Otherwise your website can be crippled.
Source: Google webmaster youtube video channel. Click here to learn more about Google search and webmaster guideline video on youtube.
Types Of SEO
So here is a short brief about the types of SEO. Your SEO consultant needs to take care of all these aspects of SEO. Otherwise the SEO won’t be fruitful for your website.
Generally, it refers to website and server optimizations that co-operate search engine spiders crawl and index your site more effectively (to help improve organic rankings).
On page SEO
It is the practice of optimizing the elements (such as articles or any type of content) on your website. It is done to ensure higher ranking and get traffic.
Off page SEO
Generally ,It refers to the activities that you and others do away from your website to raise the ranking of a page with search engines.
Types of SEO Service Providers
You also need to know how many types of SEO company are available.
Freelance SEO consultant
They can usually help you in only one part of SEO,such as,you can hire a freelancer only for profile backlink .But indeed they are not able to support you comprehensively.
They usually work as a team and with skilled people in different SEO activities. I personally suggest to hire them because there is less chance to be disappointed with their work as they work with a bunch of skilled people. SEO Audit is a company with a bunch of skilled workers.So we can provide you comprehensive service.
In-House SEO company
Numbers of companies have in house expert SEO consultant. But it’s applicable for only large and fast growing company.
Before hiring a SEO company you need to ask them some questions. That will help you to know if they can help you to get desideratum traffic or not.
Pay attention to what the answer should be.
1. How long will it take to rank my website?
Well, this is a tricky question. From the answer, you can learn their strategy.
Usual Answer- A bad SEO company or consultant will tell you that it would take only 1-2 months. Sounds Alluring? Indeed they will use some black hat tools or tactics that can cause penalties in future.
Receivable Answer- A professional SEO company won’t suggest you to expect quick results. Because sometimes it may take 1 year,it can also be done in 2/3/5 months.So the quicker result cannot be guaranteed by a Reliable SEO company.
2. Can you rank our site Number 1 for long term?
This is another tricky question.
Usual Answer- The typical SEO provider will definitely reply you “Yes” and claim that they can rank #1.This is the easiest way to make a sale. You can find huge numbers of gigs on marketplace claiming that they can rank #1 on google. But actually it’s impossible for someone to give guarantee to rank first for a long period. Because, Nobody knows Google’s algorithm.
Here I am explaining it more. Google’s algorithm changes more than 500+ times in a year. All the changes are not major,but also not ignorable. In 2019, their revenue was about $113.26 Billion which comes from the search engine mostly. And also when and how the algorithm changes, nobody knows the information. So nobody is able to give you the guarantee to rank first for a long term.
Receivable Answer- A good and professional SEO company can ensure the gradual progression and more traffic.But it will take time.SEO Audit will make sure to increase your traffic,but cannot ensure you to rank first rapidly. So just don’t be distorted by lubricating offers.
3. How many years have you been doing SEO Related works?
Usual Answer- There is a famous quote of john boyle about it – Who heeds not experience, trust him not. Everyone will claim to be experienced in order to gain faith.But how can you understand whether he’s lying or not? Well there is a perfect way to understand it.
Ask him for the information of some of his previous clients, result and duration of service.
Then you can find out these information-
- They are experienced or not- From their client’s info you can be sure that the SEO company have experience on it Besides you can also have a detailed idea about the SEO company by visiting their client’s website.
- Their service is satisfying or not- As SEO service is a long term service,usually companies take this service for a long period.When you see, clients did not take service more than 2-3 months,that means their service is not that satisfying.
So I hope you get my point that what the answer of the question should be.
SEO Audit has some well known customers such as Banglalink, Coca Cola, Akij Group,Government of Bangladesh and they are satisfied with their service.
SEO Audit has a bunch of experienced experts.
The CEO, Maqsood Rahman has 15 years of experience in SEO. The whole team is experience in different sectors related SEO.
4. Why should I hire you?
This is the most common question after all. But you can be precipitated easily with the common and covetable answers.Here are some answers you may get,but Do not get fooled by them.
- We are affordable
- We are faster
- We will provide more backlink
Well,if you get such answers, “Avoid them”. Seems bizarre?
-Remember a japanese proverb? ” Good things are never cheap”. Everyone wants to get better service at a cheaper rate. But SEO is an investment for your business. This marketing can help you to grow your business and at the same time it can also cripple your site.
You might see this type of gig on fiverr. Actually SEO is a long term service with huge efforts. So this kind of offers is not reliable at all.
-Providing faster service is not impossible. But the question is “how fast”. Black hat SEO can rank your site so fast but you can get the ultimate penalty from Google. Penalty can come out of nowhere. If your site gets penalized somehow, you have to suffer a lot to fix this,even if it can take more than 1 year to fix it(depends on the capacity of your next SEO advisor). So it can cause major harm to your business.
-Getting a number of backlink is not the ultimate goal.Getting effective backlink should be the goal because backlinks creates the foundation to google algorithm. If your SEO expert uses any tool that makes spam then your site may get penalized. A good and effective backlink may cost $20 dollar at least. So the cheap and huge number of backlink won’t be helpful.Moreover, using paid backlinks are kind of bad practice because sooner or later google will find it out and most probably you will end up losing your rankings
Receivable answer- A good SEO company will show you some legit points. Such as, SEO Audit will provide you –
-Professional and Promising service
-Report you the progression regularly
-Fully concerned about avoiding penalty
5. What is the local SEO strategy?
Usual Answer- An average SEO provider won’t show you proper local strategy.Do you know 90% of people love to do shopping from the nearest shop? A good SEO company must have a comprehensive plan of SEO service including the local SEO.
To grow your business properly in your locality and to win the competition with other companies you must have to be concerned about it.
Receivable Answer- A good SEO company will have some strategies to build up your local SEO.SEO Audit has some effective strategies –
- We will get you listed in all local directories.
- We will keep contact info in all directories.
- We will optimize your content and web pages for local websites.
- We will optimize your website for mobile.
- We will develop inbound marketing with quality content.
SEO is a mysterious puzzle
SEO Audit will help you to cut the puzzle into pieces and help you to match the puzzle. SEO Audit always get updated with the latest Google algorithm. We do not believe in short time success. We always try to provide our customers the best and long term result to grow their business well. We do not offer lubricating, cheap and fastest results, but we work hard to ensure long term ranking and traffic. We focus on the quality of the service.
A reputant SEO company can help you to rank your website and get traffic. Your business is like your child. So you need to take care of every part of it. You have to monitor the progress. You always have to keep an eye on it and contact quickly with your SEO service provider in any emergency. And one last thing, SEO is an ongoing process ,it never ends. The result of SEO usually comes after months.
These five questions will help you to weed out those egregious SEO companies and individuals.
It may take effort and patience to find a perfect SEO provider who can improve your digital marketing. You can trust SEO Audit in that case because we can deliver fantastic results at a fraction.