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Maqsood Rahman – Digital Marketing Consultant

With 22 years With 22 years
Digital Marketing
Experience Experience

I specialize in creating the finest strategies that attract quality leads and deliver long-term optimum results for your company.

My Marketing Plans Learn more
Maqsood Rahman - Digital Marketing Consultant in Bangladesh
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Exim Bank University in Bangladesh
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Biman Bangladesh Client Logo
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If you own a business that seems to be losing sales and engagement,
You need my winning strategies

For those who want to invest in their long-term success, whether through Google Ads, Paid Social Media, or SEO Services, I can provide a value-packed, successful experience that will make your leads and ROI increase by 10X

  • SEMrush SEO Tools
  • Moz SEO Software
  • Ahrefs Logo
  • Google Ads
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Technical and Visual Project Management
  • Customer Journey Mapping
  • Conversion Optimization
  • Marketing Automation
  • UIX Optimization
  • Big Data Analytics
  • Competitor Analysis
  • Competitor Comparison
  • SEO Implementation
  • Data-Driven Decision
Technical and Visual Project Management Services

Technical and Visual Project Management

Nobody can assure you that you will meet all of your marketing KPIs and objectives before you even begin. Negative risks may be reduced before they manifest with careful preparation and attention to the essential elements of each endeavor.

You need to start by creating a thorough roadmap. In order to make sure that the anticipated requirements are being met, I have defined KPIs, located earlier milestones, and taken decision points into account to assist you with advance planning.

I can hone your campaign efforts and make them more successful by using the mountains of data and marketing information I have access to.

Book my consultation
 Focus on Customer Journey Processes like actions, barriers, and opportunities

Customer Journey Mapping

What is your overall customer journey process? Customer journey mapping begins with focusing on customer actions, barriers, and opportunities to ensure your business aligns with customer needs.

I collaborate with you to create a detailed customer decision journey map using customer personas and a range of customer journey mapping technologies. Once you map out the journey, you’ll understand what kind of elements help your customer to stay a long time on your website. Also, the marketing touch points strategy helps to reflect the actual obstacle they face to drive customer purchasing action.

Contact with Maqsood Rahman
 Develop Conversion of your Business with Digital Marketing Strategy

Conversion Optimization

CRO is an important part of your digital marketing strategy. Conversion doesn’t mean a sale, but it translates into it. This is a repetitive process. I am involved in direct sale strategies to finetune your marketing funnel and path towards conversion.

By optimizing your site with a solid SEO strategy I tweak the site to make it more relevant to the visitors and draw necessary attention to all the targeted pages.

Request my consultation
Manage marketing processes and multifunctional campaigns through marketing automation

Marketing Automation

Combining proven methodology, strategy, and customer centricity is marketing automation. The benefits of it go beyond what they can achieve for your company.

By addressing all the typical pain points that your customers face helps to endure personified experiences between platforms. It is more like taking care of behind the scene data so you can understand what your customer actually wants from you.

With the help of my highly customized, omnichannel experience, you can nurture prospects and turn them into happy and loyal customers.

Contact with Maqsood Rahman
Increasing the quality of your websites interactions with users through UIX Optimization

UIX Optimization

User-centered design is what you need to convert visitors to customers. It’s a vital essence of your brand’s presence and brings an interactive position that drives conversion.

The line between addressing the demands of current and future clients and ensuring that your interface is aesthetically pleasing is where UX and digital marketing must strike a fine balance.

I am focusing on elements of your websites that your target audience used to glean and navigate information. I keep your website updated with the latest trends and techniques to make it ideal for customer use.

Request a free consultation
Big Data Analytics helps you to analyze and uncover info about your businesses

Big Data Analytics

Big Data analytics to help me to analyze and uncover information hidden patterns of your website, market trends, and customer preferences to make informed decisions. In a broad sense, it helps me to understand your marketing effort so I can improve your customer experience and loyalty, and put your brand in the right direction so you can acquire more customers.

I quickly analyze a different bunch of data sets from multiple sources and can use them in making quick, informed decisions for strategic planning.

Contact with Maqsood Rahman
Identify your competitors for research and find opportunities to grow your business

Competitor Analysis

Competitor analysis is not a new term you heard of. Most marketers tend to avoid this important segment of marketing strategy to create a solid plan for the business. But I don’t. Understanding your competitor is the first step to being crystal clear about what you need to overcome and what opportunities you still have.

Allow me to find out your major search engine competitors. By researching their target service and market strategies, I create solid SEO strategies that help you to outperform them. I find out what unique value they can add to your business product and service improvement.

Request a free consultation
Competitor Comparison is the process of identifying competitors in your industry and researching their different marketing strategies

Competitor Comparison

I introduce the framework of putting your top competitors side by side alongside you to assess their strengths and weaknesses and identify their opportunities and threats to yours.

It helps me to determine the unique value proposition of your product and services and how it differs from those of your rivals. Also from clients’ reviews, it makes us aware of what elements a competitor’s product lacks and what features you can include on your product to satisfy your customer.

Contact with Maqsood Rahman
SEO strategy is the process of planning and implementing steps designed to improve organic search results

SEO Implementation

You obviously heard of the importance of Google Ranking. The purpose of a website is to get found and retain customers once they visit your website. Only an effective SEO strategy can do that work for you.

I work carefully with the brand, not following any old havoc tactics.

Creating a robust SEO strategy to give a positive edge to your website and make it secure higher ranks in search engine result pages for business-relevant keywords. We make sure your target market finds your website.

Request a free consultation
Make strategic business decisions based on real-time data, metrics, and facts

Data-Driven Decision

Based on real-time data, metrics, and facts I make strategic business decisions that align with your business goals, objectives, and future initiatives and come up with more predictive insights.

The better-fit decision which is grabbed from the big picture perspective brings impacting results to your business. It brings a fool-proof way to increase results which means more visits, more leads, and more revenue.

Contact with Maqsood Rahman

Hire a 20 YRS+ Experienced Digital Marketing Consultant
Who can offer more than a full-time in-house team

My Expert Consultancy Service is never based on assumptions

There’s always real data

I invest my own dedicated time and resources to help you with creating and implementing a crystal-clear marketing strategy.

As part of my marketing strategy, I thoroughly examine your brand value, gain a detailed understanding of your company, and conduct an audit to identify potential gaps in generating the required number of leads and sales.

Based on that, I combine my proven tactics and marketing mix with the design strategy to build and manage a high-performing brand asset for your business to accelerate growth.

Book a Meeting

If You Set a Digital Marketing Goal for your Business

I can help you to achieve it.

◻ Analyze and Adjust your existing Marketing System and Campaign goal

◻ Implement an automated marketing solution

◻ Ensure growth across multi-marketing channels

◻ Improve the conversion rates on your website

◻ Expand the customer life cycle

◻ Get recognized online with quality content

◻ Optimized and Targeted Ads reach the right audience

◻ Bring you to the First page on Google


Still not convinced

Get a free 30 min consultation

Searching for a Digital Marketing Consultant in Bangladesh
I can deliver effective Digital Marketing solutions for businesses of any size

With the help of a full package of services, My Digital Marketing Consultation Solutions can transform your digital marketing strategy and marketing objectives like nothing else.

Digital Marketing Consultency Service by Maqsood Rahman
REQUEST A FREE CONSULTATION

Real Data drive Real Results
If you are here to see some real results, this section is for you.

I know growth looks different for every business.
I do not just offer a one-size-fits solution,
I share your vision, and make success happen for you.

For Example: We have started this project Nov 1, 2021 and this is snapshot of December 1st 2021 to December 31st 2021. Before that we re-designed complete website and make it SEO Friendly and designed for conversion.
SEO Traffic from the 2nd Month of SEO
Only 2 users from Google SERPs & No Revenue from SEO.
SEO Revenue from the 7th Month of SEO Work
In June 2022 we drived our targeted traffic from Google 2,391 unique visitors from the search result page and generate the sales of €18,148.00

Looking to improve your online results – selling more products or generating more leads?

Let’s Talk

    What service(s) are you interested in? Choose all that apply.

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    Still not sure why you need to hire a digital marketing consultant
    Below FAQs are about digital marketing consultancy services that will help

    One size does not fit all when digital marketing is concerned. Check out the below FAQs to actually understand why you need a digital marketing consultant

    Is Digital Marketing Consultant Necessary for Startup Businesses?

    As a small business owner, it is easy to overlook the importance of Digital Marketing Consultancy services. Your business will eventually die if you don’t have any solid strategy for generating leads.

    Whether you already have an in-house team or are doing the marketing yourself, it’s possible that you lack expert knowledge.

    Consider a digital marketing consultant as your own personal search engine for marketing. However, they will only offer the best tools and suggestions that are customized for your company, allowing you to start putting the plan into action right away and start seeing results as soon as possible.

    My strategy is built on years of expertise, a successful track record in this industry, and the assistance of my qualified team.

    I can show you the strategy and possibility that will make your entire digital marketing process painless. I can advise you on how to set up your entire marketing system for sustainable growth in the future.

    When do I need a digital marketing consultant?

    Engaging the services of a digital marketing consultant will undoubtedly be to your advantage if you want to achieve digital marketing goals that you can be proud of. Generally speaking, there are three basic circumstances in which a company should think about hiring a digital marketing consultant. These possibilities are highlighted below.

    If you already have a talented team but not an up-to-date strategy: Having just a skilled team is not enough if you don’t know how to move forward. Or how to make progress in your current digital marketing situation. In such instances, you need the help of a Digital Marketing Consultant. Because without strategic and tactical execution, your team doesn’t have any strategy to bring the results they are capable of.

    Having a team, but not enough marketing skill: In some cases, you might have a team but not enough up-skill, then you need someone who can guide you to put up a team with a full-proof strategy together.

    Not enough resources: It makes more sense to hire a Digital Marketing Consultant than just keep investing in different resources to handle your digital marketing requirements.

    What strategies do a Digital Marketing Consultant follow that are unique?

    Digital Marketing is something you should be doing for your business. It’s a constant optimization plan. A digital marketing consultant here to lead your digital marketing efforts.

    They must be well-versed in a wide range of topics in order to offer the best assistance possible.

    Their work requires a thorough understanding of social media, search engine optimization, branding, e-commerce, and other digital technologies. They help you to define goals for your online business by using business management approaches. The collective approach of a Digital Marketing Consultant runs by a thorough process:

    Define Goals: Here a Digital Marketing Consultant defines the goal of your business. He will simply start by asking and researching the following questions.

    • Which digital platforms do you presently use to promote your brand?
    • Which digital medium has the most engagement for your brand?
    • What may bring more people to your website, do you know?
    • Do you currently use any sort of tracking or reporting tool?
    • What long-term objective do you want to attain with your efforts in digital marketing?
    Create Strategy: A digital marketing consultant strategy is devised based on your objectives and competition level. The strategy will unfold based on your website’s traffic generation rate. The plan will address a variety of concerns, such as

    • Who is your target audience?
    • What methodology will be used for creating a digital marketing strategy?
    • What assets will be needed to put the plan into action?
    • Lastly, how will progress be evaluated?
    Implementation: Now the chosen tactics must be put into action in accordance with the goals and deadlines. The successful implementation of varied digital marketing services like Google Ads, Facebook Ads, and other promotional services will help to carry out this plan.



    Monitoring: A digital marketing consultant should set objectives for campaigns and monitor them. As a customer, you can easily track the status of the digital marketing project which will indicate how the overall campaign performed.



    Reporting: As a consultant for digital marketing, I will inform you when the strategies are put into action. So that both sides can adjust their strategies. The report covers every performance indicator depending on your various marketing channels as well. As a result, using the data, you can quickly benchmark the performance.

    What can I expect from a digital marketing consultant, and whatnot?

    When you choose to work with me as your digital marketing consultant, you should be aware that not all business-related decisions will be addressed with you by myself or my team. Your company’s marketing or sales can’t be fixed by me. What can I do is leverage my influence to resolve the problems you’re having with your digital marketing and provide a foolproof method for generating leads and sales.

    Ideally, you need someone who strives for innovation and strategies to drive success.

    How does a Digital Marketing Consultant adapt their strategy if my business goal changes?

    Understanding what your business actually requires from a Digital Marketing Consultant will make the alignment of business goals with their strategy much easier.

    The digital marketing landscape is ever-changing. And my strategy is always tailored to what works best for your business. My team is always open to new ideas and technology, as it is the key to standing out from the competition. I will provide the tools and insight that will help your business to succeed online.

    No matter whom you choose to work with, a freelancer or a digital marketing agency, it’s important to stay up to date on the newest tools and technology that other companies in your sector are utilizing. A strategy must be in place for digital marketing campaigns to be successful. You shouldn’t expect that everything will work out without any planning.

    Be aware of those digital marketing experts who offer you a big dream but no actual solutions to the problems facing your company. In order to increase your online presence, you must constantly test, learn, adapt, and apply new ideas and techniques. This is why you need a consultant who is experienced in this area and the team at SEO Agency Inc. We can help you achieve your marketing goals. My Digital marketing consulting team will help deliver a digital marketing strategy that will drive your business growth.

    What happens next after I meet my Digital Marketing Goal?

    The most important thing is how you’re going to celebrate your victory.

    Digital marketing requires ongoing effort. Before implementing the plan and accomplishing goals, there are many small details that contribute to the greater picture. It cannot be stopped in the middle. To achieve the finest outcomes, you must put in the effort and keep learning.

    What happens after you have the necessary leads and sales? Are you planning to stop marketing? Most digital marketing consultants work in that way. There should be a strong desire to make things better.

    You must continue to work on it if you want to stay there. Because marketing algorithms are constantly evolving, you must adapt your plan and make good changes to ensure that your business continues to enjoy maximum success.

    I am more aware of the overarching picture that businesses rely on. A digital marketing expert, in my opinion, should constantly express his concern for conversion goals rather than a certain ranking position or quantity of impressions. Tracking them helps you determine whether your plan is effective. But it’s a temporary objective. The long-term objective is to continue using your best practices to accomplish your marketing objectives and maintain them.

    Request a Meeting

    What makes me a good fit for your Business, not others
    Well there are some differences to acknowledge

    Over my 22 years of journey in the Digital Marketing field, I have been a former CMO of multiple billion dollar revenue companies, now a CEO of a Successful Digital Marketing Agency in Bangladesh.

    Rest assured, I don’t just share the data and leave you waiting! My digital marketing consulting services and roadmap provides clear guidance on how to get started and stay successful.

    My Digital Marketing Consultancy

    • No services are outsourced. I have a capable team of professionals
    • In-depth strategy sessions and pre-campaign research
    • Comprehensive customization support to meet any need
    • Use Powerful tools to spend less time on administration and more time on executing and optimization
    • Unbeatable success record
    • No hidden fees, we will share a detailed project proposal before starting any project with you
    • No fake promises, our performance results will be displayed in detail

    Other Agency

    • Offer Low budget projects, compromises on service quality
    • Dependent on inflexible tools
    • Eye-washing promises on client acquisition
    • Basic Audit and Implementation
    • No reliable performance history

    My digital marketing roadmap depends on where you’re at.
    Your Business, Your Growth Stage, and Your Target Customers.

    I have a team of marketers, designers, developers, and content writers who will help your company reach new heights by offering remarkable digital marketing solutions.
    Set marketing goals and create a roadmap with strategy, and brainstorm

    Strategize & Brainstorm

    Know the business stage, set
    marketing goals, and prepare a
    roadmap to achieve those

    Audit your marketing progress and understand Core Value

    Marketing Mapping

    Audit and document marketing
    progress, understand core value
    and pinpoint efficiency

    Set a marketing budget to take action and grow engagement and sales

    Set Budget

    Take action plans for marketing
    budget, evolve beyond
    sales and acquisition

    Analyze your action process and execute winning techniques

    Analytics & Assessment

    Utilize data analytics to identify
    growth system, execute and
    measure winning tactics

    Execute growth to target your market and website performance and leads

    Execute Growth

    Get a grasp over your target
    market, website performance
    and generate leads

    If you are a Founder or a Marketer looking to improve your marketing goal
    I’m here to scale up your marketing skill from zero to infinity

    With past experience working as a Marketing Advisor and CMO for several different marketing agencies, now as a full-time Founder & CEO myself, I know exactly what your company needs to bring in conversational leads.

    FOR STARTUP

    Running a small business and don’t know where to start. Sat a consulting session with me which will help you to build a solid marketing plan. And by executing it you can bring more customers.

    It’s crucial for small business owners to avoid making costly mistakes in order to save money. Give me 6 months to assist you in determining what has to be done.

    I think small firms should grow just as much as big ones. Simply use creative marketing strategies to make it stand out.

    By utilizing as many of my and your own resources as I can as well as some advanced methodology, I will bring a performance-based marketing consultation service.

    BOOK ME AS CONSULTANT

    FOR MARKETER

    So, running your mid-size business for some time successfully. Previously it was just word of mouth that brings sales, but today digital marketing is replacing it all.

    You need a marketing consultant to increase lead generation in a sustainable way.

    With me as your Marketing Advisor, hire and train your marketing team and build a powerful marketing strategy. The one-to-one consulting session will give you access to strategic planning and dig deep into your problems. Together we can fix and accomplish big marketing problems.

    If you don’t have an expert to direct you, it is impossible for a marketer of a mid-size company to create and develop a team. That should be me.

    I have 22 years of experience to get you started with the right plan or steps to get more customers.

    BOOK ME AS CONSULTANT

    FOR FOUNDER

    Develop a marketing team that consistently brings you new customers.

    As your CMO, I’ll work to grow your business while also creating a strong marketing team for your organization. In that instance, you can put scaling your firm on hold and focus instead on finding the best CMO.

    I’ll volunteer my own time for 12 to 24 months, working with you once a week to create a marketing system focused on return on investment. As well as create the marketing team you’ve always envisioned.

    This will make it possible for you and your team to increase traffic, convert leads, and fill your sales pipeline in unprecedented ways. I bring more than just strategy—I bring execution.

    BOOK ME AS CONSULTANT
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    My Digital Marketing Consulting Plan is simple to start with
    Each plan is specifically tailor-made to achieve specific business goals.

    With nearly two decades of experience in digital marketing, I work with many clients to develop their digital strategies and help them find the perfect balance between Google Ranking and client acquisition.

    My PlanMy Digital Marketing StrategyFor Small BusinessAs Marketing AdvisorAs Part-time CMO
    Consultation Session
    Monthly Hours44840
    Weekly Hours121
    Total Investment20,000 Tk.30,000 Tk.50,000 Tk.2 Lac Tk.
    Deliverables
    Marketing Strategy development
    Marketing Audit
    Market and competitor research
    Customer research
    Conversion tracking
    Refine New Strategy and Implement new Initiatives
    1 to 1 session (via Email, Call, Google Meet, Skype, Whatsapp)

    Get feedback on any situation. I will listen, evaluate, and provide recommendations based on your unique business & situation.
    Implementation of 22 years of experience to build your marketing team
    Marketing Analytics and Reporting
    Area of Execution
    SEO
    Website Design & Development
    Website Maintenance & Support
    Domain Hosting
    Social Media Marketing
    Facebook Advertising
    YouTube Marketing
    Branding and Reputation
    Paid Ads
    Newspaper Ads
    TV Channel Ads
    Display Advertising
    Content Writing & Marketing
    Graphics Design
    Link Building
    ASO
    Mobile App Development
    Software Development
    Influencer Marketing
    Promotion Management
    Channel Development
    Community Management
    Customer Analytics
    Book a MeetingBook a MeetingBook a MeetingBook a Meeting

    Our Awesome Clients

    Our Clients are our top priority. We treat them with the utmost care and they inspire us to do better with every step. We help our clients with various services such as Website Design, Software Development, Mobile Apps, Digital Marketing, Graphics Design, Social Media, Video Production, & Consultancy services to conquer their digital landscape and outrank their competitors. Contact us today to learn how SEO Agency can help you to grow your online business and take it to the next level.

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    Would you like a Free 30-Minute Consultation Session?

    Let’s discuss this over the call and see how I can help.

      captcha

      Don’t know what to ask to hire the right Digital Marketing Consultant
      as your CMO or Marketing Advisor?

      Make sure a digital marketing consultant you hire has thoughtful responses to the following questions.

      How does a Digital Marketing Consultant create an engaging and accurate marketing strategy for an organization?

      Crafting a winning strategy always starts with great research and brainstorming.

      Some simple steps a Digital Marketing Consultant can follow to create an engaging and accurate marketing strategy.

      • Understand company’s current marketing position
      • Do some market research
      • Profile potential customers and competitors
      • Specify key marketing metrics
      • Utilize marketing mix
      • Create a plan of action that reflects the brand’s vision
      • Do some research, test the strategy, and review the outcome
      Next

      • Prioritize content production
      • Use the lean technique to analyze the effectiveness of your campaigns
      • Stay true to your brand and focus on your internet reputation
      • Try out fresh marketing techniques
      • Construct a long-term marketing strategy
      Whether you choose to employ these steps, bear in mind that marketing is a dynamic industry where flexibility is essential for success. If you want your strategy to be even more successful and profitable than it already is, you must be open to expanding to meet the changing needs, wants, and problems of your audience.

      What marketing strategy would a Digital Marketing Consultant follow during struggling situations?

      To find the right answer make sure you propose the actual scenario. Let’s say your business is experiencing trouble generating leads. What would they do in this crucial situation to get the turmoil under control?

      As a digital marketing consultant, I would argue that developing a data-driven and cost-effective marketing strategy always begins with examining your business objectives and identifying the areas that need to be addressed. In order to push you to move beyond your current position, I will create a strategy by identifying the situation’s underlying causes.

      Such answers will give you a glimpse of what it would be like to work with someone who helps your company evolve beyond your expectations.

      How does a Digital Marketing Consultant calculate marketing ROI?

      Here a consultant must be able to track the relationship between input investments and output sales. A precise balance is required so that the management can monitor the effectiveness of the consultant at any time.

      A consultant should imply proper budget balancing. He needs to clearly see where he wants to cut back on the flow of extra cash and what stages he wants to increase investment in. He must also demonstrate the results of his initiatives.

      The approach for determining and organizing budgets for each project is the main emphasis of the pricing module. It demonstrates how much a consultant is up to taking on the company’s duties in the future. It also showcases the ideal way of generating revenue through branding activities.

      Like I said earlier, a consultant should answer this question with a calculative formulation. It shows his flexibility in undertaking different initiatives to meet the KPIs.

      What would be a Digital Marketing Consultant’s strategies for contributing to the company’s revenue growth?

      The company’s vision and aim are directly tied to this query. A Digital Marketing Consultant must begin with a specific plan that is in line with business revenue objectives. Determine what success looks like and plan the path to achieve it. At every stage of the business, it’s important to establish the ROI objectives.

      Every campaign should have specific aims and goals, and a consultant should be clear about both the goals and should plan ahead to gauge success.

      I concentrate on the actions that will help you achieve your goals once you have stated them and determined what actually generates sales and money

      Making connections with the current clientele can also be a great method to attract new clients and accelerate business expansion. Giving existing customers a compelling referral bonus can be a significant win for your business since people are drawn to connect with individuals who think and act like them.

      A possible growth strategy can play a significant role in this. It helps you in your whole marketing efforts; it is more than a simple marketing plan.

      Without a sound strategy, it is impossible to anticipate shifting market trends or adaptable consumer behavior.

      And I know how to plan for growth. If you’re still unsure about what steps to take to craft an effective growth strategy, book a free 30 min consultation session with me.

      What would a Digital Marketing Consultant do if he encountered difficulties while implementing new marketing initiatives?

      As your business continues to expand, it’s important to bring new marketing initiatives to keep up the pace..

      Certain barriers prevent one from being put into practice. What would a digital marketing consultant do in such a situation?

      As a digital marketing expert with years of experience, I always select marketing goals that are precise and in line with your present marketing environment.

      • Having a clear strategy in the first place invites a clear set of initiatives that have encountered less challenges during the implementation stage. Additionally, quickly result in achieving objectives in a more potent way.
      • Every digital marketing expert needs a project management system to address concerns with time and resources. It helps to add priority to tasks in order to eliminate issues in later procedures.
      • In addition to planning and project management, a clearly defined process is essential to completing the task swiftly. It maximized efficiency by streamlining all marketing initiatives.
      • Digital marketing is ever-evolving. In order to make a significant impact in marketing, a digital marketing consultant should be adaptable to new changes and trends.
        Implementing marketing automation here helps you adopt the appropriate approach, reevaluate your plan, and increase your sales, too.
      • Calculate the right metrics, know what matters to your audience, and strategize accordingly to help you earn more ROI.


      • Basically, I strive to improve marketing as a whole by taking the actions outlined above. A consultant should strengthen his plan to get more than expected rather than just concentrating on the outcome.

      How can Digital Marketing Consultant demonstrate the worth of the marketing strategy?

      All components of your marketing efforts are fueled by the right strategy and metrics. Before implementing any strategy it needs to reconsider its value and success rate.

      But how can you define the value? Can you measure it?

      Well, put yourself in the role of business. Understand what it needs in the current moment and what it gets in the name of marketing strategy. Next, put yourself in the place of the customer. They value the assortment of costs and benefits of product offerings in the market.

      Understanding which set of goals is more important to measure the worth of strategy.

      Make sure the strategy you define generates ROI that exceeds expenses. Results-oriented strategy is important.

      It’s important to calculate the churn rate before establishing any strategy. Consumers are 131% likely to engage with a brand, when its action supports their needs. Offer a 360-view of your customer’s needs, and constantly monitor their satisfaction so you craft a valuable strategy.

      Reporting and analytics play a big role here. Analyze the data, traffic source, and conversion rate of your site to understand actually what needs to improve. So your strategy won’t fail.

      What you gain from reaching your goals is not important; what matters most is what your brand becomes as a result of attaining your goals.

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