Brand Marketing in Bangladesh
The necessity of Brand Marketing in Bangladesh is growing at an exponential rate. It continues to increase the fascination of the whole world.
The competitive complexion of Bangladesh Brand Marketing majorly impacted by the consumer buying habit, ever-changing market trends, and continuous development in technology.
It has always been a long-debated concept of various marketing agencies to make a successful Brand story. To make a good renowned well-accepted brand out of your business requires solid marketing planning, development, and growth. It won’t happen overnight.
The evaluation of Brand marketing in Bangladesh has always been visible. And it’s not different from any other brand story.
In this article, we have captured the true essence of brand marketing in Bangladesh. And trying to present it through the perspective of a top marketing agency in Bangladesh.
What is Brand Marketing?
Brand means the symbol, marks, or even a sentence that defines your company and makes it distinguishable from others.
Brand Marketing refers to the way of promoting your brand particularly your products and services to your target audience.
We have a misconception about considering Branding and Marketing as the same chapter. But it’s not.
Branding by definition is how your business expresses itself to the audience. And Marketing is an approach taken by your company in order to build awareness about your products and services.
In order to create a rock-solid plan to market your business, it’s important to clear out the misconception about Branding and Marketing.
Check out Berger Color Paints modern takeaways of their 1998 TVC on their 25th anniversary.
This AD has the capability to engage those audiences who have hooked before by their ‘98 Berger Robbialac Acrylic Plastic Emulsion paint TVC. And the engagement rate is huge.
So now we can say this,
The memorable point of Brand marketing is how naturally you place it in front of your target audience.
Impacts of Brand Marketing at Present time Vs. Early stages
We the 90’s kids are the eye-witness of some of the amazing and memorable brand marketing in Bangladesh.
In this Netflix, Amazon Prime, Youtube era, when was the last time you changed the channel only because of watching your favorite TVC and humming alongside it.
That was the time when Brand Marketing aka TVCs (one way to promote your brand) were interesting and groundbreaking.
Do you remember that famous Danish Condensed Milk Ad jingle, “তুমি আমি আর ড্যানিশ”
We still remembered that jingle. That is how impactful brand Marketing happened in that era.
Check out that Ad and reminisce about the older times!!
That was the era when telecommunication marketing was booming. We still remembered the fun, colorful jingle of Banglalink ‘দেশ দেশ দেশ, বাংলালিংক দেশ’ to promote their ‘Banglalink Desh’ package.
Or the Grameenphone’s youthful, dramatic at the same time emotionally targeted TVCs which message was to connect people in the time of emergency no matter where they are.
Check out the most catchy commercial song of Banglalink to groove along with.
Those were the times when people actually watch the different Brand promotional Ads.
In today’s time, Brand Marketing is shifted from practical needs to identification. Still, now most of the Brand marketing main motto is to create an emotional bonding between company and consumer. But the rules have changed a lot. In earlier stages, Brand marketing was limited under TVCs, sponsorship, and billboard. But now it is spread in a vast area.
Now it goes beyond the slogan, jingle. It spread in different digital media channels to connect with their target audience.
Check out the below screenshot,
Source: Banglalink Facebook Presence
Source: Grameenphone Instagram Presence
After analyzing the telecommunication companies’ utilization of different social media platforms to engage with the audience, helps them gain more potential customers.
Here, Social Media plays a very important role. Before an Ad releases on the Tv, it is released on Youtube. As of now, people are mostly watching Youtube videos rather than Television Ads.
One harsh reality is, nowadays TVCs won’t engage the audience that much like 90’s Ads do. As the technology becomes advanced, more talented copywriters, videographers, producers emerge, it feels like they put less effort to make any concept appealing and intriguing.
Earlier only a single TVC did its magic. Now using multiple platforms won’t affect that much. As competition increases to a greater extent, it’s high time brands should figure out how to merge technology and concept in the right way to create magic like the earlier Brand Marketing does.
Do I actually need to hire a professional Marketing Agency for Brand Marketing?
As we already explain, today’s time is complicated. Earlier Brand Marketing was simpler, as the competition was lower. But now the case is different.
If your company doesn’t have any professional Digital Marketing Executive who has sound knowledge of brand marketing, it’s time to hire a Digital Marketing Agency that will take care of all your Marketing needs.
Hiring the right marketing agency helps you to execute effective marketing tasks. And that results in great marketing success.
And we are here to help you out. No, it’s not a promotional article. We just share valuable insights so that you can make more informed marketing decisions for your business.
Hiring the best marketing agency in Bangladesh always brings long-term results. We help you to modernize your marketing plan by changing the way your brand approaches its target audience.
We already worked with so many big names in our country as their digital marketing partner.
Some mentionable projects are,
D-net: A non-profit Organization.
Project Name: Microentrepreneur Asia
To learn more, visit our works with D-net
Nikki Thai: Produce Aluminium.
Project Name: Gain more reach through Social Media
To learn more, visit our works with Nikki Thai
Flavour Field: An Ecommerce Site for selling various cooking Ingredients
Project Name: Design & Development the website and gain more online recognition
To learn more, visit our works with Flavour Field
Tata Motors: Automobile Manufacturing
Project Name: PPC Marketing
To learn more, visit our works with Tata Motors
Our modern take on different marketing methods will help us make more marketing plans and reach your target marketing goal. To learn more about our digital marketing clients, visit Our Client page.
What are the different Brand marketing methods in Today’s time?
For winning the market share and staying relevant in this online world, we adhere to some effective marketing steps which help to lift your brand from the ground and grow.
Not to brag but we are the best SEO service provider in Bangladesh. If your target is to gain more online visibility, outrun the competitors and increase the quality & quantity of traffic, SEO is the service you should take as a part of marketing your brand.
Another marketing method for creating meaningful bonding with high-quality bloggers. It’s a process of putting your brand in front of relevant bloggers who have a huge number of followers and convince them to talk about your brand so that your brand can reach a more target audience.
Here we help to find influential bloggers and with the help of them, we bring more exposure to your business.
We help you to track every relevant conversion by maximizing your marketing success. We let you be informed about how your marketing campaign is working and help you to construct an effective marketing campaign strategy.
Our marketing strategy starts by analyzing your target market competitors. We deeply research your target consumer needs and set cost & plan for every marketing plan we have set up for you.
If you are new to this Brand Marketing game and still not introduced by the TV channel. Then we are here to cover every local and national channel for your brand to approach the biggest target market. We create opportunities for your brand to advertise on popular TV channels in order to create brand awareness.
Press Release Distribution is another marketing method to share your business’s important message in front of your target audience. We let you effectively distribute your marketing story in the front line at high-authority PR sites.
99.99% of your target audience are on Facebook, spending half of their time scrolling on it. What will happen if they find you there? Their faith in your brand will increase.
So if you still don’t care about your Facebook presence, it’s the high time you should do now.
We let you create the most engaging Facebook presence by developing compelling content, graphics, and video content.
To amplify your brand reach and conversion rate, we help you to advertise on popular sites. We tested and tried every free and paid media to accentuate your visibility online.
Such effective marketing methods double up your sales, leads, and traffic growth.
One of the traditional marketing methods. Although earlier offline Ads does it work. But today’s time has changed. Most of your target audience is now used to reading eNews. So only relying upon offline will cost you losing more than half of your audience.
No matter how big your brand at offline, you should give priority to the online media as well. We let you advertise on the online popular Newspaper site by crafting the most engaging content.
To thoroughly understand your audience’s needs and satisfaction, we deliver customer analytics service. Our given service will allow you to predict the customer needs at your brand and according to that, we personalize every consumer experience.
We write, construct and then publish user-focused content to educate potential customers about your brand. Such methods help in influencing their engaging decisions towards your brand and lastly bring more credibility for your business.
To popularize your business App at the play store and app store, we provide ASO service to gain higher attention among millions of other Apps.
We ensure faster App downloads and increase the total active users that will bring more revenue for your business.
Our ORM service helps you to maintain your brand reputation online and create a solid brand image that ensures the credibility of your business. And that helps you to gain a more reliable and loyal audience for your brand.
That’s what the Brand Marketing method looks like. To be able to achieve your branding goal, suggest you pay a visit to our website.
Or you can also request a 30min consultation service for a better understanding of Brand Marketing in Bangladesh.
Example of our Brand Marketing Success
When your target audience recognizes you from the moment they show your brand logo, only then you’ll achieve real brand marketing success.
Only by your brand identity, you can achieve the real sauce of success. And we the best digital marketing agency in Bangladesh help you to create such an identity that makes you stand out among others.
We already developed the brand identity of so many businesses in Bangladesh with our collective force of Brand Marketing skills.
Some mentionable success story over the years are,
With our ASO service, we increase the total app downloads and active user rate by 479.42% in just 90 days.
Here’s the screenshot of our ASO success story.
Client name: Amar Dokan Mobile App
Project Target: increase the App download and Active user number.
And, here goes the final outcome
To get more detailed information check out the ASO Case Study.
We also worked with Banglalink as their Digital Marketing partner. The main focus was doing SEO, which helped them to boost up their SERPs ranking, perfect the customer journey and at the same time help them to outrun the competitors.
Check out another data driven insight of one of our clients.
Client Name: Anonymous
Target Keyword: Accounting Software in Bangladesh
Here’s last & previous 3 months keyword performance report generated from Google Search Console,
Previously the average position was 4.7, which is increased now at 2.5 position in SERPs.
Total clicks increase from 64 to 117 in just 3 months because of our SEO work.
Our marketing takeaways are to make your business successful by using different marketing techniques. Those are,
- Thoroughly understand your brand purpose
- Analyze your target market
- Define your brand story and sell it by creating the right message
- Research about your competitors and properly understand their approach
- Create such branding guideline that helps to tell your business story smoothly
And that allows you to reach more consumers and engage them with your business.
What are you waiting for? Start building your brand identity in this ever-growing online world with our Brand Marketing service in Bangladesh.
Brands in Bangladesh are heading toward achieving unprecedented growth in recent times. To continue this momentum it’s important to go forward with the right marketing skill.
To thrive in this ever-competitive industry, your brand must resonate with the consumer’s needs. At the same time, should practice with the right collaboration and communication.
Now if you’re just starting out, we are here to help you out.