Off-Page SEO Techniques to Follow in 2020

Off-page SEO is one of the most significant ways to improve your ranking. Although according to conventional ideas, off-page SEO means link building, but it’s bigger than that.

Off-page SEO means any SEO practice that happens outside of your websites which is necessary for ranking. For example, backlinks, link relevancy, social signals, etc. Off-page SEO helps improve search results and user perception of a site’s popularity, pertinence, and trustworthiness.

Since this strategy has to change with the new update from Google, today I will discuss with you how to do off-page SEO in 2020.

Why Is Off-Page SEO important?

Nobody knows the full and exact algorithm of Google. But from different studies, we have come to know that off-page SEO-related factors affect more than 50% of the ranking factors.

Off-Page SEO Service can make your site credible to your users as well as increase your site traffic. Google is always changing the algorithm and with that change, there is no other way if you want your website to run in tandem.

SEO techniques in 2019

Many SEO techniques were used in 2019 but are no longer applicable as Google has added many changes to its new update. I will mention here some of the SEO techniques used in 2019 that techniques are no longer applicable.

Directory submission:

Several years ago it was a very effective method and it could have improved the rankings, but due to the Google update this method is no longer working at all.

The purpose of off-page SEO is to test the credibility of your website but submission of this directory does not prove any credibility of your website so it is an abandoned method.

Article Directories:

Matt Cutts who is Google’s former head of search spam gave a speech about that. He forbade to attempt to Build Links Through Article Directories.

But why?

Because anyone on the internet can submit a low quality, useless, and plagiarized article if they want. So now Google dislikes this method and does not trust it at all.

John Mueller, a senior webmaster trends analyst of Google posted a guideline about this in 2017.

Article directories provide artificial links that manipulate ranking. So, google considers it as “problematic”. Google’s data has been recorded for years and with them google can easily find out which link is natural and which one is artificial. So unnatural links are not effective anymore.

Buying or selling links:

Don’t ever think of doing this black hat SEO. Because somehow if you get caught by Google then your website will be completely penalized.

Private blog network:

While this may seem like a very smart approach, it is basically one of the steps to penalize your website. A PBN means creating a network of some websites to manipulate the ranking of a certain website by building links.

But NEVER USE THIS STRATEGY. Because it can be easily caught by Google and your website will be badly penalized.

In that case, you have to suffer a lot to get your website back to its good state.

Link exchange:

Link exchange is a very common off-page SEO practice that is slightly effective. Doing so may not penalize your website, but it is best to do so on a small scale. Because if you use it too much, the chances of becoming penalized are very high. Google’s direction is to use this method often but not always.

So you can exchange a small number of links but it cannot be done in very large quantities.

Spam comments

Google’s artificial intelligence is very smart, so it can easily understand which comments are legitimate and which comments have been artificially or spammed. Not only should you refrain from spam commenting but also make sure that no one else can do such comments on your website. Because Google’s guidelines make it clear that you have to take responsibility for what is commented on your website, so if you do not want to paralyze your website, make sure that someone can spam your website and refrain from doing so.

Off-Page SEO techniques in 2020:

Let’s dive into the small print on improving your website ranking.

A backlink remains effective Backlinks are basically a link to your website on another website page. Backlinks basically prove that there is something important about your site that is worth learning and that it increases the acceptability of your site. So it is considered to be the most common and best method of off-page SEO. It can be of different types and its description is given below:

Types of Link:

Natural link:

If you get backlink through another website without any effort then this is considered as a natural backlink which is a very effective way.

Manual link:

Self-created links:

I’ve mentioned this before. This tactic is probably going to cross over to black hat SEO tactics which may menace your rankings. I’ll suggest you avoid this also.

Create shareable content:

While creating shareable content will not directly help improve your page rank, if you can create content with viral topics, your website traffic is likely to increase and there is a chance that any post on your website will go viral on social media. Must create content on recent popular topics.

Setting up (GMB) Google My Business

There is no substitute for the local SEO method to improve the leaf business. And the most important thing about local SEO is Google My Business Optimization. Besides, Google My Business Optimization allows you to make your business more quickly believable and increase your site’s acceptability as well as increase web traffic and sales. If you have opened a new business, you will need to open a Google My Business account in a completely new way.

But if your business is old enough, it is possible that it is already on Google Maps, but you have to claim it. When you can claim your website at the end of the verification process, you can optimize it. One thing you should always keep in mind for optimization is to give as much valid information as possible and try to give all the information. Request customers to review and if someone gives a bad review, you have to be very sincere and patient in responding to their review.

Nofollow links are important:

There’s a popular myth, no-follow links don’t affect SEO. Many disagreed, but there was no hard evidence. What are no-follow links and how they affect, I’m explaining it here.

Hyperlinks with a rel=“nofollow” tag is a Nofollow tag. This is one of the most important parts of off-page SEO and if not used properly, your website can be penalized. Google recently announced that they use these no-follow links as hints, which means that it does not directly affect the rankings but does affect the various functions of the rankings. So, this is often clear now, they’ll prefer to crawl them.

If you want to use paid links or attributes, you need to publish them with no-follow or sponsored attributes, not just with UGC. Using only UGC attributes can penalize your website.

Social media marketing:

Honestly, it’s a dubious issue of whether social media affects SEO or not. Various employees from Google have had diverse mumble on this over the years. But albeit social media presence doesn’t affect search ranking hastily, social media engagement is taken into account as a serious off-page SEO technique. It increases the recognition of your blog or manuscript by engaging with people on multiple social media platforms. it’ll assist you to urge more links.

Email marketing:

Email marketing is considered as a part of off-page SEO because it helps your website rankings on SERPs. This off-page tactic improves rankings, and it equates to more traffic to your site.

Email marketing also helps your website reach more people so this can increase the organic traffic to your website a lot. Not only that, it works like social media marketing. Email marketing on the one hand helps you to develop different messages to your contacts and on the other hand it will increase the credibility of your website to everyone and your website is a good one.

Influencer Marketing:

Influencer Marketing is now very prominent and its effects are well comprehended. From Instagram to other social sites, it is often seen that these influencer marketing can allot you adequate traffic. So if you write a really good blog, don’t hesitate to contact them and communicate about promoting your brand or product on their channels to their audience.

Social bookmarking:

Social bookmarking is a very popular off-page SEO strategy. There are several social bookmarking websites that will give you a very good service and help you a lot in this regard.

Delicious (or del.icio.us) Digg, Dribble, Scoop.it, Diigo, and Pinterest can be your best choice of social bookmarking site.

Competitor’s backlink:

First of all, analyze the keywords of your competitor. The subsequent step is to seek out who is linking to those top-ranking sites. Then, you would like to send personalized emails to every of these blog editors to allow them to realize your amazing content. you’ll get a backlink from your competitor in this manner. There’s also an abundance of tools accessible online which will enable you to try to assorted opponent analysis like Ahrefs and SEMrush. Overhaul these tools out for all the various processes that you simply can get from them.

Photo, video, infographics submission: Studies have shown that photo or video content submission increases web traffic dramatically. Select a well-liked photo/video/info-graphics submission site and provide a correct title, description, tags, and referral link. It’s one of the foremost popular ways to possess high PR. If you’ll submit good quality photos and videos you’ll get a really good result but if your photo and video high-quality aren’t good then you’re more likely to possess problems. And for infographics, you would like to form sure that your infographics are high-quality infographics.

Use tools:

SEO tools are effective solutions that save your time and help you to do on-page, off-page, and technical SEO. You’ll find a bunch of tools, in paid and free methods. The more advanced tools are paid normally, but there are many free tools there too. I used many of them and found out the best tools. In this list, there are paid and also free tools. Here’s the list of suggested tools:

Monitor and measure your off-page SEO techniques:

Finally, you would like to stay an eye fixed on your framework and always attempt to improve it and alter your website consistent with the new Google updates that are coming per annum. You would like to vary your framework or keep it an equivalent, but always attempt to confirm that you simply don’t practice black hat SEO. If you ever see your website ranking taking place, you’ll see what your shortcomings are compared to other high-rank websites. And one thing to always confine mind is that this SEO of yours shouldn’t be beneficial for a brief period of your time but you ought to adopt all the methods which will maintain your ranking within the end of the day.

End Note:

Indeed, site optimization isn’t something that you simply did once and rank on top and it’ll remain an equivalent. it’s to be changed constantly and it’s to feature tons of latest features. Some methods need to be eliminated and a few new methods need to be adopted. Follow my methods, hope you’re going to get a really good outcome. even as it’s important to use different tactics, you furthermore may get to be smart in using different tools. it’s vital that you simply stay updated all the time because if you’re not conversant in the new algorithm of Google, it’ll be very difficult to stay your website ranking.

Maqsood Rahman Author
Last update: 29th June 2020, 11:11 AM ET

SEO Audit Agency, an SEO Industry Leader in Bangladesh, is founded by Mr. Maqsood, who has a total of 15 years experience in SEO Industry (12 years in NYC and 3 years in BD) He is highly dedicated to help companies develop their Digital Marketing strategies.

He is also the mastermind behind SEO Audit Software, one of the best open source & white label SEO tools for agencies with a 14 day free trial version.