7 Ways Video Analytics Can Help You Measure Success

Have you launched a video marketing campaign? Is it doing well or even better? If yes, then you must celebrate the occasion as you have marked your presence in the market.

However, you need something to measure the success that you have achieved by launching the video marketing campaign in the market. When you want to know how your video is performing, you need to have some tools to determine it and metrics to track it.

According to a report, by the year 2021, 80 percent of the traffic that is generated on the website will come through videos. It increases a chance for the industries to make about 61 percent more leads within a year when they opt for explainer videos to sell their products and services. It also helps the brands to improve their awareness in the market to about 54 percent.

Here are seven practical ways video analytics can help you in measuring your company’s success rate:

1.View Count

The best way to measure success after launching a video into the market is by counting the number of views it has received.

The best way to measure success after launching a video into the market is by counting the number of views it has received.

It is also essential for you to be aware of the fact that the number of views of your video is counted in various ways across the internet. For example, if you are uploading your video on YouTube, the number of views can be calculated only when someone watches it for about 30 seconds. Similarly, on Facebook, if an individual is watching your video for about 3 seconds, then your YouTube video gets a view.

So, it becomes vital for you to boost the number of counts your video gets. Here are some tips to consider:

• Make sure that you share the video across all social media platforms.
• You need to share your promotional video with all the popular social media influencers.
• Pay to the service providers who can promote your videos across several channels.

2.Play Rate

The percentage of the visitors who have clicked play on your video and started watching is known as Play Rate.

This metric is considered to be one of the best ways to measure the relevancy your video has as per the specific location where it is being played. It’s also used to determine the success of the video by identifying if the viewers like to watch your video.

If you are willing a specific percentage of the audience to click on the play button on the video, then the pay rate is something that you must look for. Here are some of the best ways you can improve your play rate to a significant extent:

• Enhancing the size of the video that is embedded and moving its location on the web page.
• Picking a vibrant thumbnail that can grab the attention of the viewers.
• Changing the copy within the video to ensure that it communicates effectively with the viewers.
• Moving your video from one page to another, that might fetch you more views.

3.Engagement

Engagement is the factor that helps you in understanding how the viewers have watched much percentage of the video.

Average engagement allows you to know how much percentage of the video is being watched and liked by the people on average. It helps you in improving your engagement factor when you analyze these facts and figures.

This metric is beneficial for all the businessmen who can see the exact percentage of the user-engagement and if their videos are being re-watched or stopped. With the help of this data, companies can start producing high-quality and engaging content.

If you want to increase the percentage of user-engagement in the videos, here are some recommendations by the experts:

• Keep the content of your video informative, short, and crisp.
• Fulfill all the expectations of the viewers.
• Pay enough attention to the engagement graphs after launching the video

4.Social Sharing

This is something that everyone across all the industries is well-aware of. Social Sharing will show you the figures that are obtained by analyzing the number of shares your video has acquired across all social media platforms. This is something that is measured in the form of numbers.

The best benefit of social sharing is that it leads to getting more views on your videos, which, in turn, generates more leads for you. It’s also one of the best ways to measure success by understanding the audience’s reaction to your video.

It also helps you in determining if the audience is liking your video, and if they are, then they are sharing it amongst their social media profiles or not.

Another benefit of social sharing is that it helps you in creating your brand awareness across the market. Here are some ways to improve your social sharing:

• Asking viewers to share the videos
• Specifically creating content that can be shared across all the platforms.
• Kick-starting the process of social sharing by sending your videos to the influencers.

5.Click-through Rate

Also known to be one of the most effective ways to measure success is by using CTR (Click Through Rate). CTR is the aggregate percentage of audience who are clicking on the call to action of any form of content.

The CTR helps you in indicating that if the viewers are successfully taking actions by watching your video or not. If you do not include a CTA on your video, then there’s no point in creating an explainer video.

As most of the people are watching videos to decide if they want to buy products or opt for services or not, including CTA, will lead them to you.

6.Conversion Rate

The number of leads that you have generated is known as the Conversion Rate. It is expressed in the form of a percentage. Known to be quite trickier to track, you can make the best use of analytics or any other tool to monitor your conversion rates.

The conversion rates will help you in making sure that if your company is doing good business in the market or not. You will also have to ensure that you have a useful attribution model in place to track the conversion rates.

7.Feedback

The final tip that you must consider in tracking your success rate in the market is obtaining feedback from the customers.

As you will have a track of the conversion rates and a database filled with customers who have opted for your products and services, you will have to reach them personally to know their opinion.

Once you have gathered their advice, you can work on it and change your approach accordingly.

Final Words

These are some of the best metrics that you can use to measure your success after posting a video in the market.

You can also track specific metrics based on the objectives of your video by creating Q&A videos and posting them across all the channels.

You must have to pay sufficient attention to the data that you are collecting using analytic tools and use the data to modify your approach.