12 UNDERLYING FACTORS YOUR ONLINE BUSINESS IS FAILING AT SEO
An SEO campaign is not as easy as setting up a website and putting a blog and wait for the magic to happen. It is all about doing many things that constitute the whole process. Most times, people who are searching on Google and other search engines do not click past the first pages.
Being indexed by search engines is not enough. You have to maximize your SEO efforts to make your online marketing effective. SEO is a bit of a complex process and involves proper know-how to strategies successful.
If you think you are doing SEO wrong and could not see positive results, here are the common reasons why your efforts are not working.
1. A poor and unresponsive website
Slow websites make a bad impression and can turn visitors away. If you want your website to be optimized, you have to invest in its design and architecture. SEO agencies like Search Media can guide you on running your website effectively.
The online competition is high and to catch Google’s attention, you need to have great content, strong social media presence, and good web traffic that pulls more engagement. Link-building is also an important factor to increase the site’s reputation. If your website is poorly built, it’s no wonder that your consumers are coming low.
2. Lack of Quality Content
Content tells the people and search engines all the information about your site. This is a deciding factor that can make or break a conversion. You do not publish a piece of content but one that drives value and engages your target customers to stay longer on your website and explore the products or services you are catering. Be clear with the information you are distributing because this is what people are searching for. With quality content, you are making consumers trust your business.
3. Improper understanding of target audience
SEO process requires getting to know your ideal audience and establishing a relationship with them. By understanding their queries online, you will have the proper knowledge of what keywords to use and how will you attack their pain points. Focus on the metrics and interpret the results you get. Use SEO tools to properly analyze and execute your SEO methods.
4. Not building backlinks
Links signal search engines that your site has valuable content and deserves a high rank on results pages. Invest time and effort in backlinks for your business. The more quality backlinks, the higher the authority of your site. If you think that using spammy link still works, you are putting your website at risk of getting penalized by Google. A strong collection of positive backlinks will help you beat your competitors.
5. Missing the Right Keywords
All search queries begin with keywords and if you don’t know what keywords to target, you will have a hard time to lift your business and attract more sales. Study the keywords and how they affect the flow of your business. Using the wrong keyword, or the narrow ones can limit your reach while the broad ones can expand to a wider audience. Begin by determining the keywords that have higher search volume and focus your campaign on them.
6. Forgetting analytics and goal-tracking
Without analytics, you are doing your SEO blind-folded. Website analytics will guide you in the right direction and tell you if whether your campaign is failing or hitting your goals. Track your goals and see your website’s performance. Know the strengths and weakness of your site and start improving everything. With statistics and information, it’s time to create strategies that will push conversions and sales higher.
7. Using outdated tactics
Not because you are implementing strategies, it will work. Keep up with the latest trends in SEO. Google’s algorithm is always changing and if you do not adapt to them as early as possible, you are just bringing your efforts to nothing. Tactics must not always be fixed but be flexible in accordance with the changes in how search engines work. Know the best practices and apply them in your campaign.
8. Lack of social media presence
In today’s world, communication and interaction have been made easier and convenient with social media platforms. If you think that social media does not count in SEO, you are underestimating the power of it. Your customers are lurking on Facebook, Twitter, and Instagram and you need to explore this opportunity to put your business in front of them. Create a page for your business and establish a stronger brand identity by interacting with your audience.
9. Tight competition
Maybe you have followed all the steps to boost your SEO campaigns but still not seeing any significant changes on your website. It can be due to the fact that your niche is too competitive. This usually happens if you are competing with the giants in the industry who has been there for many years. When many sites are competing to gain space in search results pages, it will take years to rank against those established competitors. You need alternative methods on how you will make an impression for your brand.
10. Inconsistent SEO strategy
SEO is a continuous process. If you are not persistent, your business will soon fail. Continue to develop strategies and experiment ways on how you can get the most traffic. Do not be contented on every positive report you get but be hungry to do more. SEO is always changing and if you are stagnant, your business will not run effectively in the online market.
11. No Blogs
Google loves websites with informative and valuable content. Produce content regularly and optimize them. Blogs build up a reputation with search engines and they will likely pull your site for a better ranking. Search engines trusts and rewards sites with useful content.
12. Being impatient
SEO is not a race but a marathon. Bear in mind that results do not happen overnight. If you are too cautious that something right is not happening, just take it slow and relax. There are no instant results when it comes to SEO. It may take months and years to see changes in your rankings but one thing is for sure – patience is a virtue.